The best on the planet
This global advertising campaign and retail promotion featuring the iconic Ferrari F1 car and Ducati Moto GP bike leveraged the technical partnership between Shell and Ferrari to communicate the ‘World beating performance’ of the two racing teams which has been key to developing the premium high performance V-Power fuels and Helix lubricants for the road.
Featuring dynamic shots of the car and the bike taken at Ferrari’s test track in Mugello, Italy and the famous Le Mans circuit in France specialist Getty sports photographers were commissioned to capture the glory of these V-Power fuelled race teams in action. These dynamic images were then enhanced in post production to deliver the concept of global domination via a world class campaign across the customer journey from pump toppers to 48 sheet sites. Used across Europe and beyond this retail campaign raised the bar for Shell and won praise from client and customers alike.